About Us

Who We Are

About Us

Who We Are

About Us

Who We Are

Sterling Lane Motors

A family-run yard, built on trust

Since 2008, we’ve helped Kiwi drivers find quality vehicles without the pressure. From our first family yard to branches in Auckland, Wellington and Christchurch, our promise has stayed the same — honest advice, fair prices, and cars we’d happily drive ourselves.

About Company

Family owned, driven by trust

Sterling Lane Motors is a family-owned dealership specialising in quality utes, trucks, SUVs and 4WDs. We keep buying simple — clear pricing, honest advice, nationwide delivery, and flexible finance when you want it.

100s

Kiwi drivers helped

120+

Five-star reviews

NZ-wide

Vehicle delivery

Browse Vehicles

company history

The Sterling Lane journey

2025

Finance & online buying

We partnered with Oxford Finance and Avanti Finance so buyers can get approved online, compare repayments, and drive away sooner — cash, trade-in or finance, it’s your choice.

2016

Going nationwide

With 100+ utes, trucks and 4WDs in stock at any time, we started delivering vehicles across New Zealand — same honest advice, now from anywhere in the country.

2008

The yard opens

Sterling Lane Motors started as a small family-run yard in Auckland with a simple promise: quality vehicles, clear pricing, and no-pressure advice.

2025

Finance & online buying

We partnered with Oxford Finance and Avanti Finance so buyers can get approved online, compare repayments, and drive away sooner — cash, trade-in or finance, it’s your choice.

2016

Going nationwide

With 100+ utes, trucks and 4WDs in stock at any time, we started delivering vehicles across New Zealand — same honest advice, now from anywhere in the country.

2008

The yard opens

Sterling Lane Motors started as a small family-run yard in Auckland with a simple promise: quality vehicles, clear pricing, and no-pressure advice.

2025

Finance & online buying

We partnered with Oxford Finance and Avanti Finance so buyers can get approved online, compare repayments, and drive away sooner — cash, trade-in or finance, it’s your choice.

2016

Going nationwide

With 100+ utes, trucks and 4WDs in stock at any time, we started delivering vehicles across New Zealand — same honest advice, now from anywhere in the country.

2008

The yard opens

Sterling Lane Motors started as a small family-run yard in Auckland with a simple promise: quality vehicles, clear pricing, and no-pressure advice.

PAY YOUR WAY

Cash, trade-in or finance — it’s your choice

Apply online, talk through your options, and get clear next steps from the Sterling Lane Motors team.

Apply in 3 minutes

meet with our team

The people behind the yard

From your first enquiry to drive-away day, our small team keeps things clear and practical — helping hundreds of Kiwi drivers find the ute, truck or 4WD that fits their lifestyle.

Founder

Alonso D. Dowson

CEO

Paul M. Higgins

CMO

Jesus L. Kochwson

COO

Dale B. Allison

google reviews

Here’s what our customers are saying

Rated 5★ based on 120+ reviews

“Great team to deal with. They made finance simple, answered every question, and had the ute ready to go when promised.”

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Matt R. • 2 weeks ago

“Great team to deal with. They made finance simple, answered every question, and had the ute ready to go when promised.”

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Matt R. • 2 weeks ago

“Great team to deal with. They made finance simple, answered every question, and had the ute ready to go when promised.”

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Matt R. • 2 weeks ago

“Really straightforward purchase. No pressure, clear trade-in advice, and the nationwide delivery was easier than expected.”

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Aroha T. • 1 month ago

“Really straightforward purchase. No pressure, clear trade-in advice, and the nationwide delivery was easier than expected.”

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Aroha T. • 1 month ago

“Really straightforward purchase. No pressure, clear trade-in advice, and the nationwide delivery was easier than expected.”

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Aroha T. • 1 month ago

“Found the right SUV for our family and the whole process felt honest from start to finish. Highly recommend Sterling Lane Motors.”

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James K. • 3 months ago

“Found the right SUV for our family and the whole process felt honest from start to finish. Highly recommend Sterling Lane Motors.”

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James K. • 3 months ago

“Found the right SUV for our family and the whole process felt honest from start to finish. Highly recommend Sterling Lane Motors.”

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James K. • 3 months ago